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Welcome to Fire Island, Gratiot County’s first family-owned recreational cannabis retailer. Since opening our doors in Alma in 2022, we’ve been proud to serve our neighbors with the same care, advocacy, and personal investment that built this business in the first place. From Alma out to St. Johns, Rainbow Lake, and Mount Pleasant, Fire Island is always lit and always here for the communities we call home.
Fire Island is the brainchild of local brothers Zack and Josh Everitt and their wives, Becky and Kara, four people with deep roots in Gratiot County who combined their talents to open the area’s first family-owned recreational cannabis retail store. Zack, a local attorney, first discovered the benefits of cannabis during his own recovery from a serious accident that left him with a traumatic brain injury, and that personal experience became the advocacy that helped bring recreational cannabis to Alma and Arcada Township in the first place.
Fire Island is owned and operated by local Gratiot County residents. When you shop here, you’re supporting neighbors, not a distant corporation.
From Michigan’s favorite classic flower strains to edibles, concentrates, and THC vapes, our menu is built for both first-timers and longtime consumers.
Zack’s firsthand experience with cannabis as part of his own recovery, paired with years representing clients in cannabis-related legal matters, means Fire Island approaches this business with real empathy and expertise.
Earn 1 point for every dollar spent, and start unlocking real discounts starting at just 100 points.
Tucked in the heart of Michigan’s Lower Peninsula, Alma radiates small-town warmth with a rich heritage. Nicknamed “Scotland, U.S.A.,” the city hosts the Alma Highland Festival and Games every Memorial Day, drawing tens of thousands of visitors for piping, drumming, and athletic contests. Alma College anchors the town’s arts and education scene, and Fire Island sits right off US-127, an easy stop for the whole region.
Shepard’s longstanding maple syrup tradition reflects a community that puts local effort back into local life. Fire Island serves Shepard adults at our Alma shop with a broad cannabis selection and the care and personal commitment that have shaped our family-owned business from the start.
Gratiot County’s seat, Ithaca brings together a historic courthouse, downtown businesses and deep local roots. Fire Island serves Ithaca adults from our family-owned Alma shop with a selection worth exploring and a team personally invested in the community we call home.
Known as the “Middle of the Mitten,” St. Louis holds a distinctive place in Michigan’s Lower Peninsula, recognized by its geographic-center marker at Clapp Park. Fire Island welcomes St. Louis adults in Alma with quality cannabis, loyalty rewards and a genuinely local approach to service.
Mount Pleasant’s arts, cultural destinations and regional gathering places give the city a lively mid-Michigan identity. Fire Island welcomes area adults at our Alma shop, where a broad cannabis menu comes with clear information, friendly conversation and room to explore without pressure.
Rainbow Lake’s private lake community offers a quieter side of Gratiot County in Fulton Township. Fire Island serves adult residents from our Alma location with quality cannabis and the personal attention you’d expect from a locally owned business invested in the same county.
Known as the “Mint Capital of the World,” St. Johns combines a longstanding farming tradition with historic downtown landmarks. Fire Island welcomes St. Johns adults at our family-owned Alma shop with a varied cannabis selection and a team that takes time to answer questions.
Whether you’re picking up a familiar favorite or trying something new, Fire Island’s menu is built to give Gratiot County real options at every experience level.
Michigan’s favorite classic sativas, indicas, and hybrids. Fire Island’s deli-style flower selection lets you see, smell, and select premium buds tailored to your preferred taste and effect.
Discreet, great-tasting gummies and chocolates alongside baked treats and infused drinks from trusted Michigan makers.
Pure, potent extracts including shatter, wax, budder, and live resin. Fire Island’s deli-style concentrates menu allows you to view, smell, and purchase custom-weighed extracts.
A discreet, smoke-free way to enjoy cannabis with strain-specific flavors and precise dose control.
From Alma to St. Johns, Rainbow Lake, and Mount Pleasant, Fire Island is proud to be the cannabis retailer that Gratiot County can call its own. We’re not just selling products, we’re building the kind of community-driven destination where expertise meets empathy, one customer at a time.
Become a member and start earning points on every purchase. For every dollar spent, you’ll earn 1 point, and your savings add up fast:
Sign up is free, and you’ll also be the first to hear about new specials and events at Fire Island.
At Fire Island, cannabis isn’t just a product, it’s personal. Zack’s own recovery from a traumatic brain injury, and the real relief he found through cannabis after prescription treatments fell short, shapes how our whole team approaches every customer interaction. Whether you’re new to cannabis or you’ve been a longtime consumer, our team is here to help you find what actually works.
